Jane reminds me of the importance of understanding and fully developing a brands unique differentiation. The Dermalogica story underscores that.   Building Brands – On getting started . . . Power of delivering value through education. Saw an opportunity to build a great education company first, that had a great product . . . not […]

Ole is a great example of how personal passion and dedication to creating art can build an iconic brand. Highlights from Ole: The Elevator Pitch I created the products myself, with my own expertise, infused with high concentration actives On Early Brand Success Best selling book – Oprah sought me out Ole Henriksen Background Ole […]