Category Building Beauty Brands
Key Questions as you are Building Beauty Brands Intellectual Capital for Brands Premise – you have a brand people love, and you believe it has significant potential. How do you strategically scale your customer base? What is going to drive growth? What is going to make consumers excited? How do you eliminate strategic risk? – […]
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“Have patience. All things are difficult before they become easy.” – Persian Poet Saadi
Jane reminds me of the importance of understanding and fully developing a brands unique differentiation. The Dermalogica story underscores that. Building Brands – On getting started . . . Power of delivering value through education. Saw an opportunity to build a great education company first, that had a great product . . . not […]
Ole is a great example of how personal passion and dedication to creating art can build an iconic brand. Highlights from Ole: The Elevator Pitch I created the products myself, with my own expertise, infused with high concentration actives On Early Brand Success Best selling book – Oprah sought me out Ole Henriksen Background Ole […]
Clarisonic Skin Cleanser Cracks $40M in Sales on Kudos From Oprah and YouTube Beauty Queen The same people who invented Sonicare toothbrushes have another emerging hit on their hands. This time, David Giuliani and his team of scientists and engineers in Bellevue, WA, who make the Clarisonic device have created a sonic-wave powered brush that’s designed to […]